Win-Win or No Deal
Either everyone wins from a collaboration or we don't do the deal.
Welcome home.
We believe that life should not be divided into working time and free time. When you're doing what you love every day, there's only one time: lifetime! That's why we develop technologies and services that help artists and labels spend more time doing the things they love. And this is how it all started...
2012
Streets, music and unfair deals
It all started in a buddy’s closet. Producing beats, burning our own first CDs, and printing covers on the CD’s. We dreamed of making it big.
We headed into the city with a ghetto blaster, our CD’s and sold them to people walking past. We managed to sell 2,000 copies in total! Such an epic moment and feeling.
We used the money to rent a studio and we kept on producing.
This time we went through a distributor, to make sure we’d go big, and all the stores have copies. At the end of it, none of the cash was left over. The label didn’t actually do anything, except deliver the CDs to the merchants on request. Our first biggest disappointment.
Take two. Founding our own label with distribution negotiating contracts with the distribution partners ourselves. Once again, there was barely anything left after this venture. Second disappointment.
This time round we thought we’d take it digital. Same thing, different day. The label did almost nothing, apart from upload the tracks and then walk away with most of our earnings. The third disappointment.
Nobody was transparent when it came to giving us the numbers. Nobody was interested in our success. Nobody wanted to support us. All they wanted was to cash in on our earnings.
2014
Digital, 92% artist deals & the founding of iGroove
There’s nothing fun about the music business. At least not when it’s like that. They simply didn’t understand us.
What if we were to become the distributor? Release the music digitally, sell it, AND make sure our artists were getting the biggest share of their earnings (92%)? No hidden costs and on top of all that, totally transparent reporting!
iGroove was born.
We had our own online store, distribution was supported with all the big providers, and we were one of the first to make music available via text message (SMS).
“SMS downloads are changing the charts” is what the headlines read back then, after one of our artists made it to position 3 thanks to our SMS downloads. After that, every single artist wanted to have SMS downloads for their release.
Microsoft, Universal, Sony, Warner and many more wanted to be part of the story. Microsoft ended up flying us to Berlin, to help us scale our vision.
2019
Hype, growth & artist advances
The word spread so quickly about iGroove that we were practically overrun with artists wanting to work with us. We had to cut back massively.
One thing we knew for sure: Music doesn’t just need distribution. It also needs support, promotion services, consultation and financing - and this is exactly what iGroove was providing at the time.
Our goal was to support each and every one of our artists to such an extent that they could develop their music business as much as possible.
We experienced first-hand how frustrated many successful artists were with the major labels. They found what they were looking for when they came to us: We let them keep their independence, increased supported, made fair deals, and we were down to earth.
This is how we were able to establish ourselves as an integral part of the music scene and we have moved well beyond the Deutschrap (German rap) genre that we started with.
2022
International, technology & ready to go
From Switzerland to the world. That’s where iGroove is now. Our artists, management teams and labels around the world have access to digital tools that aren’t found anywhere else.
Starting from German rap, we now represent all genres and attract different types of artists and partners. Today, pitching, platform partners, world-class marketing services, day-to-day support, help with legal matters, GEMA/GVL, artist development and more is our daily business.
Add to this fan apps, digital fanboxes with chart analytics, NFT projects and in-house software products to streamline your music business - we are constantly reinventing the music business.
Your music business has a home with us. Welcome to iGroove!
Our team
Dennis Hausammann
CEO / FounderMoris Marchionna
Head of Music / FounderGéraldine Allemann
Business Administration / FounderFelix Brouwer
Head of Label BusinessPatrick Lawritsch
COODr. Dominik Völker
Head of AdvancesMelanie Züger
Playlist Promotion ManagerGianna Archetti
Head of Operations / Assistant to COOLaszlo Késmárki
CTO / Head of ProductionCsaba Mészáros
Chief ArchitectRoman Fritschi
Art DirectorDenny Kenel
A&RRajko Coralic
Catalog ManagerThushaanth Kanagalingam
Product ManagerNoah Elsaid
Product ManagerElena Dimoska Sorrentino
Head of MarketingElena Puskuris
Product & Marketing ManagerAlbert Kofi Yeboah
Marketing ManagerMax Ackermann
Sales & Product ManagerAndrás Hámori
Head of Product / QATibor Mag
Senior Fullstack DeveloperZoltán Molnár
Software DeveloperIstván Gosztonyi
Software DeveloperMáté Bodó
Software DeveloperAmir Parvez
Product Owner (IT)Stefanija Stojkovic
InternSebastian Zipf
Backend DevelopmentBalázs Késmárki
Software DeveloperAivaras Bielskis
Financial Data AnalystCsaba Molnar
Backend DeveloperOur values
Taking care
We are interested in our work colleagues, customers and partners and are proactively looking for ways to make their lives a little better.
Do less things better
We do only a few things, but we do these better than all the others.
Work smart not hard
We actively look for ways to do more with less.
Criticism as Opportunity
We welcome criticism because we see it as an opportunity for improvement.
Value over Profit
It is more important to us to offer value than to generate profit.
Become part of the iGroove story
We often have exciting roles available, or are happy to receive blind applications for future consideration.